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Sinai University - Kantara
2021 Fall
Mass Communication
TV and Radio Advertising
Summary
TV and Radio Advertising
RTV300
Teacher:
Engy Taha Seif Elnasr
TV and Radio Advertising
General
Advertising, Concept & Purpose - Lec.1
Kinds of advertisements – Lec.2
Forms of advertisements - Lec.3
Advertising Appeals – Lec.4
Advertising Appeals, Vol.2 – Lec.5
Characteristics of Effective Advertising – Lec.6
How to Make an Ad? - Lec.7
How to make an ad? Lec.7
Public Service Announcements – Lec.8
How To Create an Effective PSA? – Lec.9
Political Marketing – Lec.10
Political Campaign Planning, Lec.11
Revision – Lec.12
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